Security is not optional: why fraud protection tops consumer priorities in Latin America and the Caribbean
By Leonardo J. Collado, SVP and General Manager of Pismo
In today’s digital economy, trust is the currency of commerce. Across Latin America and the Caribbean, consumers rank fraud protection and data security as their top priorities; however, satisfaction levels remain below expectations. Businesses that fail to close this gap risk losing loyalty in an increasingly competitive market.
- The reality: Visa research shows that while 72% of high-income consumers feel secure, underserved segments report satisfaction levels as low as 44%.
- Why it matters: Security is not just a feature; it is the foundation of growth. Without it, personalization and convenience lose their value.
- Key actions for businesses:
- Implement biometric authentication and real-time fraud alerts.
- Use tokenization and advanced encryption to protect sensitive data.
- Educate consumers about security measures to build trust.
Security is the starting point of every payment experience. Discover how Visa’s fraud prevention solutions can help you close the gap and strengthen trust.
Click here to download the full report.